ASA's first oral GLP-1 ad rulings: waiting lists and pre-orders count as promotion
Law firm Lewis Silkin breaks down five new ASA rulings against Simple Online Pharmacy, Pharmacy Online, MedExpress, Juniper and The Care Pharmacy. The key lessons: inviting people to join a waiting list or pre-order a pill before it is authorised breaches the rules, and ads can promote a POM without ever naming it, through wording, imagery and context.
Image credit: Lewis Silkin
Source: Lewis Silkin (16 Oct 2026).